Amazon has launched Lens Live, a powerful AI-powered visual search tool integrated into the Amazon Shopping app. Unlike the older Amazon Lens, users no longer need to take photos or scan barcodes. Simply point the camera at any object, and Lens Live instantly recognizes it, displaying a swipeable carousel of matching or similar products for seamless browsing and shopping.
Key Features:
• Instant visual scanning: Identifies products in real time using the live camera view.
• Swipeable product carousel: Lets users quickly explore similar items without leaving the camera.
• One-tap shopping: Easily add products to the cart or wishlist directly from the live view.
• AI assistant Rufus: Provides product summaries, personalized recommendations, and answers to shopping-related queries.
• Powered by AWS and SageMaker: Ensures smooth, fast, and scalable AI performance.
My Experience:
I tried Lens Live, and the results were impressive. The app instantly identified products without needing to capture photos, and the real-time carousel made browsing effortless.
