ElevenLabs Launches Iconic Voice Marketplace
In an exciting development for both brands and content creators, ElevenLabs has unveiled the Iconic Voice Marketplace. This innovative platform allows brands to license AI-replicated voices of legendary figures, ensuring a blend of creativity and ethical responsibility.
What Is the Iconic Voice Marketplace?
The Iconic Voice Marketplace is designed to address ethical concerns surrounding voice replication technology. ElevenLabs prioritizes consent-based, performer-first licensing, providing transparency and fair compensation. Some notable voices available for licensing include:
- Michael Caine
- Liza Minnelli
- Mark Twain
- Thomas Edison
- Maya Angelou
- Alan Turing
- And many more…
This diverse selection allows brands to enhance their marketing and storytelling by connecting with audiences through familiar and recognized voices.
How Does It Work?
Brands can access the marketplace through the ElevenLabs website or the ElevenReader app. The platform facilitates easy licensing of voices, which can be integrated into various content formats, ultimately enriching the consumer experience.
Implications of the Launch
Short-Term Impact:
- For Brands: Gain access to a rich variety of iconic voices for advertisements and digital content.
- For Consumers: Experience engaging media narrated by famous icons, likely increasing trust and interest.
Long-Term Impact:
- Entertainment Industry: Opens up new revenue streams through licensing and innovative media usage.
- Voice Actors and Estates: Provides deceased celebrities’ estates an opportunity to monetize their legacies while ensuring ethical voice usage.
- AI Ethics: Establishes a standard for responsible AI practices, striking a balance between innovation and respect for individual rights.
Expert Reactions
Michael Caine expressed excitement about the project, stating, “For years, I’ve lent my voice to stories that moved people… Now, I’m helping others find theirs.” (Source)
Matthew McConaughey noted the expansion of his newsletter using ElevenLabs’ technology to reach Spanish-speaking audiences, highlighting the platform’s potential to broaden content accessibility.
Conclusion
With the launch of the Iconic Voice Marketplace, ElevenLabs is paving the way for a transformative experience in the field of voice synthesis. Not only does it provide brands with creative opportunities, but it also respects the legacies of iconic figures, making it a win-win situation for all involved.
For more information, visit the ElevenLabs Iconic Voice Marketplace.
Additional Resources:
- Partnership Announcement with Sir Michael Caine
- Iconic Hollywood Actors Partnership
- ElevenLabs Brings Iconic Voices to Reader App

