Spotify rolled out a new AI policy, introducing labels for AI-generated music via the DDEX standard, a spam filter to curb 75 million removed tracks, and a ban on unauthorized voice clones. This move enhances transparency, protects artists from deepfakes, and improves user experience amid rising AI fraud, as highlighted by the removal of 75 million spammy tracks in the past year.
Safeguarding Music Integrity
The DDEX standard details AI usage in credits, while the spam filter tags abusive uploads, stopping their recommendation. Unauthorized clones, like the fake Drake-Weeknd track, will be removed, with new distributor safeguards tested to prevent profile hijacking.
Who Gets It and When?
Effective immediately for all users globally, with the spam filter rolling out conservatively this fall. Artists can report mismatches pre-release, with enhanced review processes starting now.
Shaping AI Music Governance
This policy, spurred by 75 million spam track removals, aligns with the UK’s Online Safety Bill and industry efforts like Universal Music Group’s anti-clone stance. It’s a pivotal step in balancing AI innovation with artistic integrity—one track at a time.
